Privacy policy

Last Updated: November 28, 2025

Ethereal Potions Store operates this online store and website, including all related content, tools, features, products, and services (collectively, the "Services"), to provide customers with a curated, premium skincare and wellness shopping experience. By accessing or using our Services, you agree to the terms outlined in this Privacy Policy. This Privacy Policy governs how we collect, use, store, and disclose your personal information.

Personal Information We Collect

We collect personal information that identifies or can reasonably be linked to you. This includes, but is not limited to:

  • Contact Information: name, email address, phone number, billing and shipping addresses.
  • Payment Information: credit or debit card details, financial account information, transaction data, and payment confirmations.
  • Account Information: username, password, security questions, preferences, and account settings.
  • Transaction History: products viewed, added to cart, purchased, returned, or exchanged.
  • Customer Communications: inquiries, support requests, or feedback you provide.
  • Device & Usage Data: IP address, browser, device information, cookies, and interaction data.

Sources of Personal Information

  • Directly from you: when you use our Services, create an account, or contact support.
  • Automatically: via cookies, analytics, and similar technologies.
  • From service providers: including Shopify and third-party vendors providing support and fulfillment services.
  • From partners or other third parties: where permitted or required by law.

How We Use Your Information

  • Provide & Improve Services: process orders, manage accounts, recommend products, and enhance your shopping experience.
  • Marketing & Promotions: send personalized emails, newsletters, and advertisements related to products or promotions you may find relevant.
  • Security & Fraud Prevention: verify identity, prevent fraudulent activity, and secure your transactions.
  • Customer Support: respond to inquiries, resolve complaints, and maintain customer satisfaction.
  • Legal Compliance: fulfill obligations under applicable laws and regulations.

Disclosure of Personal Information

We may share personal information with:

  • Shopify, vendors, and third-party service providers for payment processing, shipping, cloud storage, and IT management.
  • Marketing partners for personalized advertising and promotional campaigns.
  • Affiliates and corporate group members for operational purposes.
  • Legal authorities, as required to comply with laws, enforce terms, or protect rights.
  • During corporate transactions such as mergers or acquisitions.

Relationship with Shopify

Our store is powered by Shopify, which may collect and process your personal information to provide and improve our Services. Learn more via the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites & Links

Our Services may include links to third-party websites. We are not responsible for the privacy or security practices of these sites. Review their privacy policies before sharing personal information.

Children's Privacy

We do not knowingly collect information from children under the age of majority in your jurisdiction. Parents or guardians may contact us to request deletion of any personal information inadvertently collected from children.

Security & Retention

We implement reasonable measures to protect your data but cannot guarantee perfect security. Information retention depends on operational, legal, and contractual requirements.

Your Rights & Choices

  • Access: request a copy of personal information we hold about you.
  • Correction: update or correct inaccurate information.
  • Deletion: request removal of personal information.
  • Portability: request transfer of your information to another service provider where applicable.
  • Marketing Preferences: opt out of promotional communications at any time.

International Transfers

Your personal information may be transferred and processed outside your country. We rely on recognized legal frameworks, such as Standard Contractual Clauses, to protect your data during international transfers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. The "Last Updated" date will reflect the most recent changes. Please review this page regularly.

Contact Us

For questions or to exercise your privacy rights, contact Ethereal Potions Store at:

We are committed to protecting your privacy and providing transparency about the collection, use, and storage of your personal information.